Privacy policy
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1. INTRODUCTION
SMYE Fine Jewellery ("SMYE", "Company", "we", "our" or "us") values the trust you place in us when you visit our website, create an account, purchase our products or otherwise interact with our services.
This Privacy Policy explains how we collect, use, store, disclose and protect your personal information when you access our website, purchase our products or communicate with us through any of our online platforms.
This Privacy Policy has been prepared in accordance with the provisions of the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, applicable consumer protection laws and the principles embodied under the Digital Personal Data Protection Act, 2023.
By accessing or using our website, creating an account or otherwise providing your personal information, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use and processing of your information in the manner described herein.
2. OUR PRIVACY COMMITMENT
At SMYE, we believe that your personal information belongs to you.
We collect only the information that is reasonably necessary to provide our products and services, improve your shopping experience, fulfil our legal obligations and communicate with you regarding your purchases and our offerings.
We are committed to collecting personal information fairly and transparently; using it only for legitimate business purposes; implementing reasonable technical and organisational safeguards to protect it; respecting your choices regarding marketing communications; and handling your information responsibly and in accordance with applicable law.
We do not sell your personal information to third parties.
3. OUR DATA PROTECTION PRINCIPLES
Our approach to privacy is guided by the following principles:
Transparency: We endeavour to explain in a clear and accessible manner how your personal information is collected, used, shared and protected.
Purpose Limitation: We collect and process personal information only for legitimate business purposes connected with our products, services and legal obligations.
Data Minimisation: We seek to collect only such personal information as is reasonably necessary for the relevant purpose and avoid collecting excessive or unnecessary information.
Accuracy: We encourage customers to keep their personal information accurate and up to date so that we may continue to provide our products and services efficiently.
Security: We implement reasonable technical and organisational safeguards to protect personal information against unauthorised access, disclosure, alteration or destruction.
Accountability: We remain responsible for the manner in which personal information is handled and periodically review our practices to ensure continued compliance with applicable legal and regulatory requirements.
4. WHO THIS POLICY APPLIES TO
This Privacy Policy applies to every person who:
- visits our website;
- creates a customer account;
- places an order;
- submits an enquiry;
- signs up for newsletters or promotional communications;
- participates in promotional campaigns;
- interacts with us through social media platforms;
- communicates with our customer support team.
This Privacy Policy applies irrespective of whether you purchase a product from us.
5. INFORMATION WE COLLECT
We collect several categories of Personal Data in order to provide and improve our services. In certain jurisdictions, some of this Personal Data may qualify as Sensitive Personal Data. These categories include, without limitation, the following:.
A. Information You Provide
This includes information voluntarily provided by you, including full name; mobile number; email address; residential and delivery address; billing address; date of birth; anniversary date; user account credentials; product preferences; jewellery customisation details; customer support communications; feedback and reviews
Where you submit custom jewellery designs, sketches, photographs or specifications, we may collect and process such information solely for the purpose of designing, manufacturing and delivering your requested product.
B. Transaction Information
When you place an order, we may collect information relating to products purchased; order history; payment status; invoice details; shipping details; delivery information; warranty claims; exchanges and returns.
Payment card information is processed by our authorised payment gateway providers and is not stored by SMYE.
C. Information Collected Automatically
When you browse our website, certain technical information may be collected automatically, including IP address; browser type; device information; operating system; website usage information; pages visited; time spent on the website; referral sources; cookie identifiers; analytics information.
Such information helps us improve website functionality, security and customer experience.
D. Marketing Information
Where you expressly choose to receive promotional communications, we may maintain records relating to newsletter subscriptions; promotional email preferences; birthday and anniversary reminders; WhatsApp marketing preferences; responses to campaigns; interactions with advertisements and social media promotions.
Marketing communications are sent only where you have provided the necessary consent or where otherwise permitted by applicable law.
You may withdraw your consent or unsubscribe at any time.
6. HOW WE USE YOUR INFORMATION
The information collected by SMYE is used only for legitimate business purposes connected with the operation of our website, the sale of our products and the provision of customer support.
Depending on the nature of your interaction with us, we may use your information, without limitation, the following:
A. Process Orders
We may use your information to create and manage your customer account; process and confirm your orders; verify payments; arrange shipping and delivery; communicate order status and shipment updates; facilitate exchanges, repairs and warranty services.
B. Personalise Your Experience
We may use your information to remember your account preferences; recommend products based on your browsing or purchase history; save wishlists and shopping carts; improve your overall shopping experience.
C. Customer Support
Your information may be used to respond to enquiries; resolve complaints; verify previous purchases; provide after-sales assistance; administer warranty and repair requests.
D. Marketing Communications
Where you have provided your express consent, we may use your contact details to send promotional offers; new product launches; exclusive collections; birthday greetings and special offers; anniversary greetings and offers; event invitations; newsletters; WhatsApp updates.
You remain free to withdraw your consent or unsubscribe from such communications at any time through the unsubscribe option provided in the communication or by contacting us.
Withdrawal of marketing consent will not affect communications relating to existing orders, deliveries, warranty services or other transactional matters.
E. Website Improvement
We may analyse technical and usage information to improve website performance; understand customer preferences; optimise navigation; diagnose technical issues; enhance website security; prevent fraudulent activities.
Where feasible, such information may be analysed in an aggregated or anonymised form.
F. Compliance with Law
We may process your information where reasonably necessary to comply with applicable laws; fulfil statutory or regulatory obligations; respond to lawful requests from governmental authorities; establish, exercise or defend legal claims; prevent fraud, money laundering or other unlawful activities.
7. CONSENT
We process your personal information only for the purposes described in this Privacy Policy and, where required by law, based on your consent or another lawful basis recognised under applicable legislation.
By voluntarily providing your personal information, creating an account, placing an order or otherwise using our website, you consent to the collection and processing of such information in accordance with this Privacy Policy.
Where specific consent is required, including for marketing communications through email or WhatsApp, such consent shall be obtained through a separate and affirmative action, such as selecting an opt-in checkbox or providing express confirmation.
You are under no obligation to provide personal information that is not necessary for the requested service. However, choosing not to provide certain information may affect our ability to process orders, deliver products or provide customer support.
You may withdraw your consent at any time by contacting us or by using the unsubscribe or opt-out mechanisms made available on our website or in our communications. Withdrawal of consent shall not affect any processing undertaken prior to such withdrawal or any processing that is otherwise permitted or required under applicable law.
8. SHARING OF YOUR INFORMATION
We treat your personal information with care and do not sell, rent or commercially trade your personal information to third parties.
However, we may share your information with carefully selected service providers where such sharing is necessary for the operation of our business or the fulfilment of our contractual and legal obligations.
Your information may be shared with:
A. Website & Technology Providers
Technology service providers that host and operate our online store.
B. Payment Service Providers
Authorised payment gateways and other payment processor engaged by us for securely processing payments. Payment card information is collected and processed directly by such payment providers in accordance with their respective privacy policies.
C. Shipping & Logistics Partners
For the purpose of dispatching, delivering, tracking and, where applicable, collecting returned products. Only such information as is reasonably necessary to complete the delivery shall be shared.
D. Analytics & Marketing Partners
We may engage trusted third-party service providers for marketing or analytics to help us understand website usage, improve customer experience and measure the effectiveness of our marketing campaigns. Where required, such processing shall be subject to your consent.
E. Professional Advisors
We may disclose information to our legal advisors, auditors, accountants, consultants or other professional advisors where reasonably necessary in connection with our business operations or legal obligations.
F. Government Authorities
Where required by applicable law, judicial order or lawful request from a governmental or regulatory authority, we may disclose information to the extent necessary to comply with such requirements.
G. Business Transfers
As our business grows, there may be circumstances where all or part of our business, assets or operations are reorganised, merged, acquired or transferred. In such an event, customer information may form part of the assets transferred to the successor entity, provided that such entity agrees to process and protect the information in a manner substantially consistent with this Privacy Policy and applicable law.
Where required under applicable law, we shall take appropriate steps to notify affected users of any material change in the ownership or control of their personal information.
9. INTERNATIONAL TRANSFERS OF INFORMATION
As SMYE offer products to customers located outside India, your personal information may, where necessary, be processed or transferred to service providers located in other jurisdictions.
Where such transfers take place, we shall endeavour to ensure that appropriate contractual, organisational and technical safeguards are adopted to protect your information in accordance with applicable law.
By placing an international order or otherwise using our services from outside India, you acknowledge that your information may be transferred, processed and stored in jurisdictions other than your country of residence.
10. DATA RETENTION
We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, comply with applicable legal obligations, resolve disputes and enforce our contractual rights.
The retention period may vary depending on the nature of the information, applicable legal requirements and the legitimate needs of our business.
Where personal information is no longer required, we shall take reasonable steps to securely delete, anonymise or otherwise dispose of such information in accordance with our internal data retention practices and applicable law.
11. SECURITY OF YOUR INFORMATION
We recognise the importance of protecting your personal information and have implemented reasonable technical, organisational and administrative safeguards to help prevent unauthorised access, disclosure, alteration or destruction of your information.
These safeguards may include secure hosting infrastructure; encrypted data transmission using Secure Socket Layer (SSL) technology; controlled access to customer information on a need- to-know basis; password-protected customer accounts; periodic review of security practices; and engagement of trusted third-party technology service providers.
While we strive to protect your information using commercially reasonable security measures, no website, internet transmission or electronic storage system can be guaranteed to be completely secure. Accordingly, users acknowledge that the transmission of information over the internet is undertaken at their own risk.
12. YOUR RIGHTS
Subject to applicable law, you may have the right to access the personal information we hold about you; request correction or updating of inaccurate or incomplete information; request deletion of your personal information, subject to our legal and contractual obligations; withdraw your consent for future processing where such processing is based on your consent; opt out of promotional and marketing communications at any time; request clarification regarding the manner in which your personal information is processed.
We shall endeavour to respond to such requests within a reasonable period and in accordance with applicable legal requirements.
Certain information may continue to be retained where required by law, for accounting purposes, fraud prevention, dispute resolution or enforcement of our legal rights.
13. ACCOUNT DELETION
Registered customers may permanently delete their account directly through the account settings available on the website.
Upon deletion of an account your access to the account shall cease; your profile information will no longer be accessible through the website; and we shall take reasonable steps to delete or anonymise the personal information associated with your account, subject to any legal, regulatory or contractual obligations requiring its retention.
Deletion of your account shall not automatically affect information that we are required to retain for purposes such as completed transactions, taxation, warranty obligations, dispute resolution or compliance with applicable law.
14. COOKIES AND SIMILAR TECHNOLOGIES
Our website uses cookies and similar technologies to improve functionality, remember user preferences, analyse website traffic and enhance your browsing experience.
Certain cookies are necessary for the operation of the website, while others help us understand customer behaviour and improve our services.
Where required by applicable law, your consent shall be obtained before non-essential cookies are placed on your device.
For more information regarding the cookies used on our website, please refer to our Cookie Policy.
14A. DO NOT TRACK (DNT) SIGNALS
Certain web browsers offer a "Do Not Track" ("DNT") feature that allows users to indicate their preference regarding online tracking.
At present, there is no universally accepted standard governing how websites should respond to DNT signals. Accordingly, our website may not recognise or respond to browser-based DNT requests.
Users who wish to manage cookies or online tracking preferences may do so through their browser settings or by referring to our Cookie Policy, where applicable.
14. CHILDREN'S PRIVACY
Our website is intended for individuals who are competent to enter into legally binding contracts under applicable law.
We do not knowingly collect personal information from children without the consent of a parent or lawful guardian where such consent is required by law.
If we become aware that personal information has been collected from a child in a manner inconsistent with applicable legal requirements, we shall take reasonable steps to delete such information.
Parents or guardians who believe that a child has provided personal information to us may contact us using the details provided below.
15. THIRD-PARTY WEBSITES
Our website may contain links to third-party websites, applications or online platforms for your convenience.
This Privacy Policy applies solely to the SMYE Fine Jewellery website and does not extend to third-party websites or services.
We encourage you to review the privacy policies of such third-party platforms before providing any personal information.
We are not responsible for the privacy practices, security measures or content of third-party websites.
16. POLICY UPDATES
We may revise or update this Privacy Policy from time to time to reflect changes in our business operations, legal requirements, technology or industry practices.
Any revised version shall become effective upon publication on the website unless otherwise stated.
Where material changes are made, we may also notify registered users through email or other appropriate means.
Your continued use of the website after the updated Privacy Policy becomes effective constitutes your acknowledgment of the revised Policy.
17. GRIEVANCE OFFICER
If you have any questions, concerns, requests or complaints regarding this Privacy Policy or the manner in which your personal information is collected, used or processed, you may contact our Grievance Officer.
Grievance Officer
Name: Pavatharani
Email: smyefinejewellery@gmail.com
We shall endeavour to acknowledge and address privacy-related concerns within a reasonable period and in accordance with applicable law.
18. CONTACT US
For any queries relating to this Privacy Policy or our privacy practices, you may contact us at the following email address smyefinejewellery@gmail.com
BY ACCESSING OR USING OUR WEBSITE, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY AND CONSENT TO THE COLLECTION, USE AND PROCESSING OF YOUR PERSONAL INFORMATION IN THE MANNER DESCRIBED HEREIN.
